The Four IIIIs
For our Life's a Pitch I am in a group of 5 people. I am in a group with
- Ross Francis
- Mickey Scott
- Sophia Akrofi
- Joel Burden
We have decided to be called 'Four iiii'. Which translates as The Four 'I's. We were a group of 4 at first by invited another head to join us. Our areas of specialism will be:
- Branding & Identity
- Photography & Film
- Promotional Campaign & Strategies
- Packaging & Publication
Our Target Audience will be Tertiary Sector & Secondary Sector. We have to think about these quetions
- What skills and services do you have to offer?
- Who is your target market?
- Who is your competition and how will you compete?
- What are your costs, charges and financial considerations?
- How will you structure your studio?
- Who will be responsible for what?
- How will you promote your services? To who? Using what media?
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- What are your costs, charges and financial considerations?
Fat Sands Production (Photography & Film)
To get an idea of how companies charge clients we decided to get hold of companies around the UK that specialise in the areas we are interested in. Because I am partly responsible for Photography and Film I decided to get hold of my friend Sim Warren from Fat Sands. I emailed him asking weather he could give me an idea of how he charges clients.
"Basically, for a new group brief we have just been set at college, we have to construct a business plan or business proposal for a creative design studio.
In this brief we have to look into what services we provide, and have decided to look into branding & identity, promotional campaign etc. We are also looking into photography and film and this is where I thought you could help us out!
All we would like to know is do you have a general price list or is it a more of a specialised decision? If you do have a price list, could you possibly send us an example of what you charge and for what? This is purely a college brief, its no for a up and coming company!"
Sim Warren's Reply:
"It's always a knightmare pricing video as it always depend on what the client wants.
But basically I charge £250 per 10 hour day this is just for my time and expertise. If they want a specific camera I'd then hire kit and ad on the cost of kit hire and mark it up 25%. Not or getting there's travel expenses for me to get to and from locations and then a rate based on if I have to charge overtime for a long day. Editing I charge £200 a day for me to edit using my own MacBook based on a 10 hour day.
Kit lighting is always additional for budgeting then you have location costs, actors, crew, makeup etc etc but this is why it's all really difficult to price because it completely depends on the job!
Let me know if you have any more question but I don't really have a set price list because it always changes !"
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