WHAT DO YOU DO?
Photography - Simon (overall creative say)
Publication - Sophia, Joel
Copywriting- Mikey, Ross
IN LEEDS, WE ALL KNOW LEEDS, HAVE CONTACTS.
Expanding retail sector. Regarded as one of the fastest growing cities in the UK. One of the largest financial centres in the Britain outside of the UK. In the top 10 UK retail centres in the UK according to the Retailvision Survey. A range of shopping facilities, from individual boutiques to larger department stores and everything in between. Shopping arcades and department stores,
MARKET // TARGET CUSTOMER
- Tertiary sector
- Catalogue design, commercial / independent retailers, branding for retailers, photography for retailers, providing imagery for retail websites,
- Online fashion shoppers
- Ideal clientele that we will target - independent to mid size business in the retail sector that have a real pride in their products
HOW MANY PEOPLE ARE EMPLOYED, WHAT ARE THEIR ROLES
5 people employed -
4 I's
'all seeing i'
oversees projects, speaks to clients, handles business aspects, distribution, marketing
Ross - The Guy, Client Contact, Invoice, Accounts
Mikey- Branding Identity
Sophia- Publication
Joel- Publication
Simon- Photography
WHAT IS THE LEGAL STATUS OF YOUR BUSINESS?
- Ordinary business partnership. You can share all your business’ profits between the partners. Each partner pays tax on their share of the profits.
- Because… we are a partnership and will each chip in to help on a project. We are less concerned about personal profit and more with the building of the business name itself.
- We want to run it without the interference of shareholders
- Being a partnership, we are more manageable in terms of running the business, have more of a say in terms of management decisions (not taking instructions from people who are not part of the team)
- More partners means more brains for business ideas
- First venture for everyone, having an equal say and having the ability to help each other out on projects is paramount
WHAT IS THE STRUCTURE OF YOUR BUSINESS?
CAPITAL EXPENDITURE
Studio Cost (per month) : £1,975 per month = £23, 700
Computer:
I Mac x4 = £3196.00
Macbook x1 = £875.00
Mouse x1= £59.00
Mouse mat x5= £24.95
Hard Drive (1 TB) x2= £110
Camera:
(7d) = £902.00
Lights x2 = £92.00
SD Card 32g = £39.66
Kingston Media Reader = £8.71
Tripod MK32-HO1 = £39.19
Lowerpro Camera Bag = £70.31
Infinity wall = £500.00
Lux Meter= £90.50
Printers:
Hp Laser = £69.99
Canon Image PROGRAF= £935.00
Ink:
HP (pack of 4)= £120.00
Cannon (pack of 4) £171.32
Paper:
A4 WHITE printer paper (80 gsm, 2500 sheets) x2= £38.48
A3 WHITE printer paper (80 gsm, 500 sheets) x5 = £35.90
A4 GLOSS (190 gsm, 25 sheets) x10 = £43.60
A3 GLOSS (250 gsm, 20 sheets) x5 = £89.55
A4 CARD (160 gsm, 250 sheets) x10 = £62.30
A3 CARD (100 gsm , 500 sheets) x2 = £39. 74)
Furniture:
Galant Desks x5 = £575.00
Rio Lether desk chairs x5 = £161.95
Lamp, Lloyron L946BH x5 = £60.00
Filing Cabinet x3 = £108.00
Coffee table/ Meeting table = £118.00
Chairs x5 = £285.00
Sofa Klippan= £150.00
High lamp x2 = £94.00
Stationary:
Whiteboard Eraser= £8.40
Whiteboard Pens = £4.79
HB Pencils (pack of 12) x4 = £5.36
Pro Markers (pack of 5) x4 = £39.16
Coloured Pencils (pack of 24) x4 = £16.96
Erasers (pack of 10) x4 = £10.24
Pads of Lined Paper (400 pages per pad) x5 = £20.35
Folders Office Level (pack of 5) x3= £47.46
Polypockets (pack 100) x5 = £14.30
Other:
Extension Cables x5 = £36.00
Kettle = £18.00
Fridge COCA COLA = £71.00
NOBA White board = £130.00
Folder holder x5 = £35.00
Mugs x5 = £4.60
Drinking Glasses x5= £2.50
Postage and Logistics =
Transport- Small Van = £1700.00
Insurance = £1200.00 (per year)
Tax = £180 (per year)
TOTAL : £12,819
TOTAL INCLUDING RENT: : £36,519
TOTAL 6 MONTHS INCLUDING RENT: £24,169
Barclays Buisness Loan-
£25,000
-No early repayment fee – so you can pay back your loan at any time without penalty
-Select a monthly repayment term from 1 to 10 years, providing that the loan term doesn't exceed the life of the asset
-Choose the repayment option that matches your cash flow needs – from lower monthly repayments over a longer term to higher monthly repayments over a shorter term
Website upkeep
£300 per year
PROMOTION
'Be in the clients eye'
Own website!
Twitter
Facebook
Business cards
E flyer
Mail shots
Own promotional catalogue to send out to potential clients.
Send out press releases to magazines etc, that have a similar target audience to the one we have.
PROMOTIONAL CATALOGUE- Send to clients to promote ourselves individually as well as promote the work we produce. Promotes an area that we specialise as well as shows a light hearted, unique take on our businesses potential
LEGAL FEES
WHAT AREAS WILL YOU WILL YOU FACE COMPETITION AND HOW WILL YOU HANDLE THAT?
We provide a 'young eye' on design.
Face competition from studios who take themselves to seriously.
TAX
Inland Revenue Website contains tax rates for everything we need.
SWOT Analysis
STRENGTHS
-Wide range of disciplines,
-We provide photography.
-We understand the target audience.
-We have a wide range of interests.
WEAKNESSES
-We are not established.
-This is our first venture, we are not experienced in dealing with clients
-Won't be able to afford the best equipment.
-We will be limited on space, due to cost.
-We don't have a reputation.
OPPORTUNITIES
- Clients will read our mission statement where we mention we have a friendly relationship between the client and the designer. This could provide a better and friendlier alternative to more corporate design studios.
- With cheaper costings due to a new company, we would provide a more cost effective solution for the potential clients.
THREATS
-Clients could be put off due to our lack of experience and reputation.
-Our equipment could break would be expensive to replace, and fix.
-We could potentially have problems with clients due to our lack of experience handling them.
MARKETING
PERSONAL SELLING
VISITING POTENTIAL CLIENTS AND SELLING OUR SERVICE
HAVE MEETINGS, TO HAVE PERSUASIVE IMPACT
MESSAGE CAN BE CUSTOMISED FOR EACH CLIENT
DIRECT MARKETING
MAIL OUTS TO CLIENTS FURTHER A FIELD
WOULD NOT SEND TOO MANY EMAILS AND FOCUS ON THE MAIL OUTS AS A MORE PERSONAL WAY OF EXPRESSING OUR VALUES
EYE CANDY
EASY TO MONITOR SUCCESS OF THE PROMOTION: RESPONSES VERSUS HOW MANY HAVE BEEN SENT
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