Creative Industries// The Business of Design Lecture

UK Economy

• 7th largest in the World
• 3rd largest in Europe
• one of the most globalised countries
• London is the largest financial centre equal with New york
• Largest industries- aerospace, pharmaceuticals, North Sea oil and gas. 

What is an industry sector?

Good : producing segment of an economy
An area of the economy in which businesses share the same ore a related product or service.
An industry or market sharing common characteristics.
Standard economic modules identify four industrial sectors.

Primary sector : The primary sector of the economy extracts or harvests products from the earth.

Secondary Sector : The secondary sector of the economy manufacturers finished goods.

Tertiary Sector : The tertiary sector of the economy is the service industry; transportation, retail.

Quaternary Sector : The quaternary sector of the economy consists of intellectual activities.

Why are Industry Sectors important?

• Dividing an economy up into sectors with defined similarities, allow for more depth analysis of the economy as a whole.

Why do you need to be aware of economic sectors?

• Competition, current market, trends, gaps in the market, understand the relationship between the sectors, see where the money is.  

The Service Industries

• An industry made up of companies and organisations that primarily generate revenue through providing often intangible products and services.
• Service industry companies are involved in retail, transport, distribution  food services as well as other service dominated business. 
• Service industries can be divided into 3 further sectors. 

Public Sector

• Department of Health 
• Department of Justice 
• Home Office
• Foreign Office
• Department of Transport
• Department of Food
• Department of Work 
• Ministry of Deference 
• Sport 
• Civil Service 

Private Sector

• The Private is not controlled by the state. Run by individuals and for-profit businesses. Where most jobs are held. Biggest sector. Differs from other countries. Government have power over economy like the people's Republic of China. National economy is driven by private enterprise and investment. Includes personal sector (household) and the corporate sector (companies). 

Third Sector

Includes voluntary or not-to-profit companies. 

• Service Industries
• Creative Industries
• Education, health and social work
• financial and business services
• Hotels and restaurants
• other social and personal services
• Public administration and defence
• Real estate
• Tourism
• Transport, storage and communication
• Wholesale and retail trade

The Creative Industries

• A range of economic activities which are concerned with the generation or exploitation of knowledge and information. Using creative skills to contribute to society, to make money. 
• For example:
• Advertising
• Architecture
• Crafts
• Design fashion
• Radio
• Film Industry
• Animation
• Post Production
• Graphic Design

"Design is the thread that connects ideas and discovery to people and markets"

The business of Design

The Design Council 2005

Design & Industry

• 185,500 designers are generating 11.6 billion in annual turnover
• 62% of designers are under 40
• 31% (20,436) of design businesses are based in London
• 69% isn't
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design businesses work in communications, digital and multimedia design. 

Working in the Creative Industries 

There are 3 main types of companies working in the creative industries. They are : 

• Design studios/consultancies
• In-house design teams
• Freelance designers 

Disciplines in the Creative Industries

• Communication design
• Product and industrial design
• Interior and exhibition design
• Fashion and textile design
• Digital and multimedia design
• Service design 
• 50% of designers working in communication design also work in digital and multimedia design.
• These 2 areas are the most integrated disciplines within the creative industries
• They service all sectors of local, regional, national and international economic sectors. 

Organisations to be aware of within the Creative Industry:

Creative England

Creative & Cultural 

Creative Coalition Campaign

Special Interest Groups

• Create opportunities and feeds in organisations with the money that has been handed down. 

Notes from Lecture: 

Creative Industries// Industrial Experience

What is Industrial Experience? 

• To provide more practical experience in a job you are applying for. 
• A reliable look into the area of work you want to get into. 
• it's previous experience working in the same type of job that you are applying for
• Industry experience has emerged at the top of the list of what businesses need and expect from their accountants and advisors.- bdo.com
• A core part of your Bachelor of Engineering is the completion of at least 12 weeks of industrial experience. This fulfills one of the requirements of accreditation from Engineers Australia, while also giving you an opportunity gain invaluable hands-on training and experience with real world situations. - newcastle.edu
• Industry experience includes the experience in Engineering,production or manufacturing, or in my case Graphic Design.
• To make it a bit more simple. Its very similar to work experience we all had to do when we were 16/17. Its a way of experiencing working life in the subject you are interested in. 

What can you learn from Industrial Experiences? 

• I beleive the first thing you would learn from an Industrial Experience would be learning how Graphic Design works in the real world. Thats something that I really look forward to experiencing when I do my first work placement. 
• Admittedly the first weeks would be nerve racking, but everyday you will end up becoming more confident within yourself as you become more comfortable in the studio. 
• You would probably learn how to make your portfolio more presentable and more visual pleasing by getting feedback  from certain companies, they might comment on something they feel should be better, from this you would gain a better understanding of how your portfolio should look. 
• An obvious one but you would defiantly improve you design skills over the time spent in your chosen studio. Even if you are a wizz on certain programs you will probably be shown better ways of executing work. I can imagine it would be a good way to test your skills that you have learned during your time at Uni. 
• After witnessing graphic design in the real world; you would then leave wanting to be more hardworking once seeing how tough it can be. 
• You would learn where your place is in the real world. No matter how good or how big your reputation was at college, you will be at the bottom of the chain in the company. I feel this would make you much more aware of the social side to graphic design, meeting new people and new companies. 
• You would learn how serious the real world is. If you muck up a print in college it doesn't matter, you might get bad feedback to a crit but I feel we can all live with that. When you start working on the real thing you have to know that this shit is real and if you mess up thats it.
• Making yourself viable in the world would be something you would begin to pick up on over time at a placement, after witnessing how important that it, you will want to make you 'online presence' more out there.   
• Presentation skills would be something that would improve. Once going to your first interview you will know how important it it. I know for me this is what I hate about design! But, i will learn that its something I have to do, something I have to get better as. 

What form/format could industrial experience take?

• Internship 
• Live/ Competition briefs 
• Visiting Professionals 
• Freelance work 
• Online networking 
• Trade events 
• Festivals 
• Exhibitions 
• Visting studios

What areas of industry are you interested in?

1) working in a studio that works with a large range of different things. Print and web being the main focus. 

2) Editorial would be something I would like to do, magazines being the main focus. I like the idea of page layout, grids etc. I feel the magazine industry would be a nice place to work on the whole. A busy atmosphere with many types of design fiting into one.

3) In terms of studios, starting off I would like to work in a small studio as you would get more attention than if you started in a big studio. If you were in a small studio it would be a lot more obvious you are around!

4) I would absolutely adore to work in a studio were they focused on Letter press and other types or pressing. Take this video for example, Jack Daniel does letterpress. I can't imagine there are many studios in around that focus on this. This should be something I look into. I need to get an induction with letterpressing!

5) Again, magazines! This video was pretty much the video that got me into Editoral. I love how so many people work hard for one thing. Working in a team is what a feel I am best at. 


What are your concerns about industrial experience?

• How to present my portfolio would be the first thing, I find the idea quite terrifying, showing my portfolio to potential professional designers who aren't my tutors, of whom I don't know my work!
• What studios to go for. I would be worried that I would end up going to a studio that doesn't suit my style of design. However I know that this would be something I would look in to thoroughly before doing a work placement. 
• What exactly to put into my first email to a studio. This I feel is something I would go over again and again to make sure its perfect!
• My personal statement at the moment is a shambles, It hasn't been touched for quite a while and I think I need help to get it back together. 
• Finally, getting my portfolio to a standard which is considered expectable, I feel I have little time to get it done! I don't really feel I have enough work to put into it either. 

Creative Industries// Industriel Experience & Workshop

Firstly we had to ask 10 questions about Industriel Experience by ourselfs, not in the groups we were in. My first 10 questions were : 

• What exactly does 'industrial experience' mean? 
• How does it apply to graphic design? 
• What am I expected to do during a Industriel Experience
• Does it have anything to do with printing? 
• Experience isn't a long term thing, can an Industriel Experience be long term? For example a job?
• Is it complicated? 
• Is it difficult?
• How do you find s studio that will take you? 
• Do you need a portfolio? 
• Is there anywhere that will help me get a placement?

From these frist 10 questions, its quite obvious that at the time I had no idea what an Industriel Experience was. However I can happily say that it is in fact a work placement. 

We then got into our groups and chose our top 8 : 

• How do you present your portfolio?
• What mistakes to people make?
• Whats the best way to connect?
• How do you make the most of it?
• How much should you charge? 
• Should I go to a big company or a small company? 
• Whats expected from you?

In answer to these questions, as a whole group we answered them:

• How do you present your portfolio? : The best way? This will be something you come to learn as your second year goes on. John also goes through portfolio presentation with you.
• What mistakes to people make? : The best way to find out what mistakes people have made its probably a good idea to contact graduates of graphic design or even the studio you want to get a placement at.
• Whats the best way to connect? : By contacting the studio! Its up to you to do that . 
• How do you make the most of it? : Again, its up to you!
• How much should you charge? : Don't expect to be paid, this will be something that willl happen over time. 
• Should I go to a big company or a small company? : At a small company you will be more recognised so a small company might be the best idea.
• Whats expected from you? : To impress.

What form does Industrial Experience that place? 

• Internship 
• Live/ Competition briefs 
• Visiting Professionals 
• Freelance work 
• Online networking 
• Trade events 
• Festivals 
• Exhibitions 
• Visting studios 
• Business Support
• Research 

How do you get it?

• Contacting the studio 
• Questioning samples 
• Tailoring your portfolio 
• Creative Networks 
• Appropriate Places
• Ask for Feedback 
• Confident and Pro 

What can you get from it? 

• Professionalism 
• Confidence 
• Friendly and Approachable 
• Adaptable 
• A strong portfolio 
• An interest within a subject 
• Hardworking.

Group: What can you get from it?

• Clearer idea of what you want to do 
• A different perspective on your ambitions 
• Confidence in your professional self
• Contacts 
• Learning from yourself 
• A job
• Enjoyment 
• New set of skills 

What do you need to get it?

• A strong of skills 
• confidence an professionalism 
• a portfolio 
• Samples of work 
• Online presence 
• Knowledge of the company 
• Who you send your portfolio to
• Design identity

Creative Industries// Who, What & Where Workshop

Questions

1. Who is the client?
2. Who is the intended audience?
3. What is it's function?
4. What is the budget?
5. Where is it from?
6. Who is the designer/studio?


'Love Whoever You Goddamn Please'

1. Personal Work
2. Other Designers / Like Minded People
3. Spread a message, Inspire Others.
4. Personal Work Budget. Work created for personal use so probably quite a low budget used on stock etc.
5. Design Studio Product (www.steadyprintshop.com)
6. Steady Co.

Skarsill Ikea Tinned Mackerel Packaging'

1. Ikea Food Services
2. Ikea Customers, Food Consumers.
3. To contain fish and communicate contents is a forward thinking manner. To sell the product. Making the product look functional and affordable rather than appetising.
4. Fairly Large Budget? Sold on a large scale all around the world but from a design perspective, probably not as big a budget as putting it into production.
5. Designed in Stockholm, Sweden. Sold in Ikea, Internationally around the world.
6. Stockholm Design Lab. (www.stockholmdesignlab.se)

'Flaming Lips Stage Visuals'

1. Flaming Lips (Musicians)

2. The fans of Flaming Lips

3. To enhance the audio aesthetic and create a multi-sensory experience in the environment of a music event. 

4. Medium

Saloon

1. Saloon, A Boston Area Restaurant 

2. Customers of the restaurant. More sophisticated/older audience. Very contemporary. 

3. To brand the business and to give it an identity in order to make it appealing to consumers. 

4. Medium

5. Boston, Summerville, MA, USA

6. Oat Creative (www.oatcreative.com)

3D Wooden Mask

1. Personal Artist Work - AJ Fosik

2. Other Creatives - Displayed in Galleries

3. Decorative, Gallery Display, To Sell.

4. Relatively Low

5. Michigan, USA

6. AJ Fosik (www.ajfosik.com)

Catalogue Zines

1. Catalogue, Themselves. Personal Zine Work
2. Zine Collectors, 16-25 Year Old, Designers and Creatives.
3. To amuse, light hearted publication. To create a collection.
4. Low Budget, Cheap Risograph Printing on quite a small scale with limited runs.
5. Leeds, UK. But also sold internationally on a small scale.
6. Catalogue, Leeds. (www.thisiscatalogue.co.uk)

Foam Printer

1. IFA, 2010 - Consumer Electronics.
2. The Attendees of IFA 2010, Where the product was exhibited. Creative minded people. Advertising their services to electronic consumers.
3. To advertise their product to a large scale electronic consumer audience.
4. Fairly High Budget. For the design and manufacture of the actual printer and for distribution costs and advertising.
5. Berlin, Germany.
6. Unknown

Jeremyville 

1. Personal Illustration - Jeremy Ville 

2. Threadless Customers (T-shirt Website) and fans of Jeremy Ville

3. To impress and create a personal identity. 

4. Low Budget, small scale production.

5. New York City but sold Internationally.

6. Jeremy Ville - (www.jeremyville.com)

Ball Pit

1. Cartoon Brew

2. Animation Lovers, Cartoon Brew Subscribers.

3. Personal Work created for himself and to entertain others with a similar taste.
4. Low Budget, The animation is purely digital with no production costs.
5. created in Canada but shared worldwide via internet sites and art blogs.
6. Kyle Mowart 

USA Today Re-design

1. USA Today - Newspaper
2. All readers of Newspapers, In Particular USA Today
3. To present the news to the public whilst also branding the company, representing it and putting across the companies ethos.
4. Fairly High Budget. Massive company and huge production cost on a daily basis.
5. USA
6. Wolf Olins