Monday 22 October 2012

Creative Industries// The Business of Design Lecture

UK Economy
  • 7th largest in the World
  • 3rd largest in Europe
  • one of the most globalised countries
  • London is the largest financial centre equal with New york
  • Largest industries- aerospace, pharmaceuticals, North Sea oil and gas. 
What is an industry sector?

Good : producing segment of an economy
An area of the economy in which businesses share the same ore a related product or service.
An industry or market sharing common characteristics.
Standard economic modules identify four industrial sectors.

Primary sector : The primary sector of the economy extracts or harvests products from the earth.

Secondary Sector : The secondary sector of the economy manufacturers finished goods.

Tertiary Sector : The tertiary sector of the economy is the service industry; transportation, retail.

Quaternary Sector : The quaternary sector of the economy consists of intellectual activities.

Why are Industry Sectors important?

  • Dividing an economy up into sectors with defined similarities, allow for more depth analysis of the economy as a whole.
Why do you need to be aware of economic sectors?

  • Competition, current market, trends, gaps in the market, understand the relationship between the sectors, see where the money is.  
The Service Industries

  • An industry made up of companies and organisations that primarily generate revenue through providing often intangible products and services.
  • Service industry companies are involved in retail, transport, distribution  food services as well as other service dominated business. 
  • Service industries can be divided into 3 further sectors. 
Public Sector
  • Department of Health 
  • Department of Justice 
  • Home Office
  • Foreign Office
  • Department of Transport
  • Department of Food
  • Department of Work 
  • Ministry of Deference 
  • Sport 
  • Civil Service 

Private Sector

  • The Private is not controlled by the state. Run by individuals and for-profit businesses. Where most jobs are held. Biggest sector. Differs from other countries. Government have power over economy like the people's Republic of China. National economy is driven by private enterprise and investment. Includes personal sector (household) and the corporate sector (companies). 
Third Sector

Includes voluntary or not-to-profit companies. 

  • Service Industries
  • Creative Industries
  • Education, health and social work
  • financial and business services
  • Hotels and restaurants
  • other social and personal services
  • Public administration and defence
  • Real estate
  • Tourism
  • Transport, storage and communication
  • Wholesale and retail trade

The Creative Industries

  • A range of economic activities which are concerned with the generation or exploitation of knowledge and information. Using creative skills to contribute to society, to make money. 
  • For example:
  • Advertising
  • Architecture
  • Crafts
  • Design fashion
  • Radio
  • Film Industry
  • Animation
  • Post Production
  • Graphic Design


"Design is the thread that connects ideas and discovery to people and markets"

The business of Design
The Design Council 2005

Design & Industry
  • 185,500 designers are generating 11.6 billion in annual turnover
  • 62% of designers are under 40
  • 31% (20,436) of design businesses are based in London
  • 69% isn't
  • 59% of design companies employ fewer than 5 people
  • Over 50% of UK design businesses work in communications, digital and multimedia design. 
Working in the Creative Industries 

There are 3 main types of companies working in the creative industries. They are : 
  • Design studios/consultancies
  • In-house design teams
  • Freelance designers 
Disciplines in the Creative Industries
  • Communication design
  • Product and industrial design
  • Interior and exhibition design
  • Fashion and textile design
  • Digital and multimedia design
  • Service design 
  • 50% of designers working in communication design also work in digital and multimedia design.
  • These 2 areas are the most integrated disciplines within the creative industries
  • They service all sectors of local, regional, national and international economic sectors. 
Organisations to be aware of within the Creative Industry:

Creative England


Creative & Cultural 


Creative Coalition Campaign


Special Interest Groups
  • Create opportunities and feeds in organisations with the money that has been handed down. 

Notes from Lecture





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