Thursday, 30 May 2013
Wednesday, 29 May 2013
Creative Industries// Presentation
Produce and present a 10 minute Powerpoint/pdf presentation (including 2 minutes for questions) that communicates a reflective summary of your experiences on the course to date. You should aim to reflect on who you are as a learner and a designer as well as how the things you have experienced over the past nine months have affected your current aims and ambitions. You should also identify creative concerns, personal aims and professional ambitions that you intend to explore further over the Summer and during level 6 of the programme
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Creative Industries// Creative CV
In order to produce an effective creative CV you need to consider several key questions:
What is a Creative CV?
Who are you writing it for?
Who will actually read it?
What do they need to know?
It is only when you have considered these issues that you can really star to decide on what you want to say, what you need to say and how you are going to say it.
Part 1 - Identify a minimum of 10 designer's, studios or practitioners that you intend to contact with a view to organising a range of studio visits. In doing this you will need a full set of contact details for direct mailing. You will also need to familiarise yourself with their work their clients and the set up of their studio/practice.
Part 2 - Once you have identified your audience produce a creative cv that you can mail and email to your selected list. This should include your own contact details, a short personal statement, information about your practical skills, creative skills and interests as well as your professional experience, personal qualities and information about what makes you distinct from any other designer.
Your Creative CV should be viewed as a piece of work in itself and should be branded accordingly. Consider how you can use your cv to direct people to online content etc.
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1) Filty Media
2) IFour
3) Glasgow Press
4) Strafe Creative
5) Bluestone Design
8) Anorak Magazine
What is a Creative CV?
- A CV that will stand out through design and concept.
Who are you writing it for?
- The creative director.
- Somebody of high authority in the studios
Who will actually read it?
- Most likely the secretary.
What do they need to know?
- What it is I do and how good I may be at design quickly.
- They want to know if I am good enough quickly.
It is only when you have considered these issues that you can really star to decide on what you want to say, what you need to say and how you are going to say it.
Part 1 - Identify a minimum of 10 designer's, studios or practitioners that you intend to contact with a view to organising a range of studio visits. In doing this you will need a full set of contact details for direct mailing. You will also need to familiarise yourself with their work their clients and the set up of their studio/practice.
Part 2 - Once you have identified your audience produce a creative cv that you can mail and email to your selected list. This should include your own contact details, a short personal statement, information about your practical skills, creative skills and interests as well as your professional experience, personal qualities and information about what makes you distinct from any other designer.
Your Creative CV should be viewed as a piece of work in itself and should be branded accordingly. Consider how you can use your cv to direct people to online content etc.
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1) Filty Media
filthymedia
20 Regent Street
Studio 3
Brighton
East Sussex
BN1 1UX
+44 (0)1273 683591
Joe@filthymedia.com
2) IFour
01892 541111
No 6 / 21 Clydebrae Street
Govan
Glasgow
G51 2AJ
Tel: 0141 237 3032
4) Strafe Creative
5) Bluestone Design
3 Whitfield Business Park
Manse Lane
Knaresborough
Harrogate
North Yorkshire
HG5 8LF
01423 865164
6) Hava Lynx
7) Box Head
9) Here Design
10) Deadbeat Design
Creative Industries// Samples of Work
Based on the exercises, feedback and discussion in the module so far:
Part 1 - Identify document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a rage of media.
Part 2 - Produce a short (50 word) SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy.
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1) Anagrama | Toscatti
Strengths: Colour, its different and that is what people tend to like these days.
Weaknesses: Not immediately obvious its packaging for food.
Opportunity: Could inspire people to use this sort of packaging but for a different product.
Threat: The fact it isn't obvious its food could turn people off completely; you don't get an idea of what the food is because you can't see through the packaging.
2) Graduation paper bag
Strengths: Shape, this is not you obvious brown paper bag, the shape makes what may be inside much more interesting. People in the street carrying this will most probably gain attention from passes by.
Weaknesses: You can't tell what it is that is being sold. Visually this packaging is very interesting, but what are we actually looking at?
Opportunity: Could defiantly take this further and change the face of the ordinary brown paper bag.
Threat: Its a brown paper bag, do we actually need to go and change such a simple piece of packaging?
3) M Tuffoli
Strengths: Clear, very legible, you know what your looking at.
Weaknesses: Nothing really going on in terms of illustration and colour
Opportunity: Very conventional shape, this could be used around a huge range of different products.
Threat: It looks like you don't get a very large amount of pasta in this packaging. We don't want the quantity of food to go down and the design to look more modern.
4) Filthy Media
Strengths: Sharp, clear. Stock looks flexible to easy to roll up, store.
Weaknesses: Black and white magazine, having no colour could de-value the zine.
Opportunity: -
Threat: Black and white not something everyone can enjoy, gives a nostalgic feel which is not something you want for a modern magazine.
5) Allan Peters
Strengths: Visually very appealing.
Weaknesses: Letterpress is valable, beer matts could get damaged by use.
Opportunity: Not your everyday beer matt, these could make a pub or restaurant have a modern and attractive feel. Maybe not ketter press then but keep the style
Threat: Again, letter press is not cheap. Could end up spending a lot of money producing these matts.
6) LG2 Boutique
Strengths: Clear illustrations, attractive colour and belly band.
Weaknesses: Not sure what type of chocolate is inside.
Opportunity: Different, attention will arise because of it is different.
Threat: Quantity, this does not look like a chocolate bar that is easy to product at industriel standards.
7) Galya Akhmetzyanova
Strengths: Lots going on here which is a plus but its not over the top, each beer has a different logo which makes you think you are getting lots of choice
Weaknesses: Probably very expensive compared to your usual standard larger, this probably wouldn't sell at a huge rate.
Opportunity: Not your usual beer, send this to a studio and it will be a treat.
Threat: Client may not drink proving the product useless
8) Salih Kucukaga
Part 1 - Identify document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a rage of media.
Part 2 - Produce a short (50 word) SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy.
..................................................................................................................................
1) Anagrama | Toscatti
Strengths: Colour, its different and that is what people tend to like these days.
Weaknesses: Not immediately obvious its packaging for food.
Opportunity: Could inspire people to use this sort of packaging but for a different product.
Threat: The fact it isn't obvious its food could turn people off completely; you don't get an idea of what the food is because you can't see through the packaging.
2) Graduation paper bag
Strengths: Shape, this is not you obvious brown paper bag, the shape makes what may be inside much more interesting. People in the street carrying this will most probably gain attention from passes by.
Weaknesses: You can't tell what it is that is being sold. Visually this packaging is very interesting, but what are we actually looking at?
Opportunity: Could defiantly take this further and change the face of the ordinary brown paper bag.
Threat: Its a brown paper bag, do we actually need to go and change such a simple piece of packaging?
3) M Tuffoli
Weaknesses: Nothing really going on in terms of illustration and colour
Opportunity: Very conventional shape, this could be used around a huge range of different products.
Threat: It looks like you don't get a very large amount of pasta in this packaging. We don't want the quantity of food to go down and the design to look more modern.
4) Filthy Media
Strengths: Sharp, clear. Stock looks flexible to easy to roll up, store.
Weaknesses: Black and white magazine, having no colour could de-value the zine.
Opportunity: -
Threat: Black and white not something everyone can enjoy, gives a nostalgic feel which is not something you want for a modern magazine.
5) Allan Peters
Weaknesses: Letterpress is valable, beer matts could get damaged by use.
Opportunity: Not your everyday beer matt, these could make a pub or restaurant have a modern and attractive feel. Maybe not ketter press then but keep the style
Threat: Again, letter press is not cheap. Could end up spending a lot of money producing these matts.
6) LG2 Boutique
Weaknesses: Not sure what type of chocolate is inside.
Opportunity: Different, attention will arise because of it is different.
Threat: Quantity, this does not look like a chocolate bar that is easy to product at industriel standards.
7) Galya Akhmetzyanova
Weaknesses: Probably very expensive compared to your usual standard larger, this probably wouldn't sell at a huge rate.
Opportunity: Not your usual beer, send this to a studio and it will be a treat.
Threat: Client may not drink proving the product useless
8) Salih Kucukaga
Strengths: Visually very interesting. A nice new take on the bland take away coffee cup.
Weaknesses: Expensive compared to the standard cheap take away cup.
Opportunity: This new take on the coffee cup will very much attract people to the coffee shop.
Threat: Price of manufacturing. Also the design might turn people off. Some people might just want a cofee with out all this extra image and text.
9) Dana Tanamachi
Strengths: Looks traditional and home made which is a huge attraction.
Weaknesses: Traditional is many senses is look at by people to be boring. ``
Opportunity: Attract an older audience.
Threat: Not modern so a younger audience are not likely to buy it.
10) White Studio
Strengths: Affordable, new, great idea. Easy to store.
Weaknesses: The says or print for the younger generation look almost over.
Opportunity: Very good concept. Idea could easily catch on.
Threat: Its a modern take on a diary, but are the younger generation interested in such an idea? That could be a floor in the market.
Weaknesses: Expensive compared to the standard cheap take away cup.
Opportunity: This new take on the coffee cup will very much attract people to the coffee shop.
Threat: Price of manufacturing. Also the design might turn people off. Some people might just want a cofee with out all this extra image and text.
9) Dana Tanamachi
Weaknesses: Traditional is many senses is look at by people to be boring. ``
Opportunity: Attract an older audience.
Threat: Not modern so a younger audience are not likely to buy it.
10) White Studio
Weaknesses: The says or print for the younger generation look almost over.
Opportunity: Very good concept. Idea could easily catch on.
Threat: Its a modern take on a diary, but are the younger generation interested in such an idea? That could be a floor in the market.
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