Based on the principles that have been introduced inthe PPP2 sessions sofar and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can. You should aim to identify a large, medium and small company from a sector or service that reflects your interests within the creative industries.
What opportunities for your own practice have revealed themselves to you as a result of this research,analysis and evaluation?
Do not use subjective language or make unfounded comments about other people’s businesses.It is essential that you make references to SWOT and PEST analysis and evaluate their usefulness as an analysis or evaluation tool.
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
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