Promotional Flyers
1) Shuffle
This Flyer from first glance is obviously going to be directed at a young audience looking for a DJ playing mainstream hits or drum & bass. The music choice from first glance isn't at all obvious. all you know is there is going to be a DJ there. 'Drinks from 80p' is defiantly going to attract a wide young audience as cheap drinks go down very well with poor uni students. The pink connects with girls while stereotypically the blue connotes boys. So in all a very conventional flyer. Aimed at girls and boys. You wouldn't find a flyer that was aimed at only boys.
2) Club Event
This flyer has what music is going to be playing that night and the male representation dancing reflects this type of music. The text works well and looks like the volume meter you would find on any DJ kit. The colours have the same blues and pinks as the last one, reaching out to a male and female audience. Another very conventional thing to put on a flyer is how much drinks will cost. This seems to a be an on going competition between clubs
3) Tribecca
Blue and pink used again here. The female representation is a beautiful mix raced girl who looks like to be dancing or listening to music. This representation will tell the male audience that there will be pretty girls there and therefore attract them to this night. 'Ladies free before 12am' is an attempt to get more girls to the club so that they will not face the disaster of only boys turning up. This is a mainstream club night flyer
4) Indie-Rock Night
What looks like to be a european flyer for a indie rock night. Easy to tell from the text and the representation. In the bottom right is a line up of band thats will play (Obviously a DJ set). The black and white associating with vintage or retro. Male representation playing guitar strong links with the music playing during the night.
5) Vintage Basement
Flyer for a vintage shop selling vintage items and clothing. The 'Vintage' and 'one of a kind vintage clothing' written in the old fashioned type writer, strong connotations with vintage and retro. The grid background I think works with the design but I would associate that with school and maths. Then the male and female representations wearing vintage clothing, conventional deign purpose.
6) Girls & Boys
Picture of marilyn monroe who was a figure back in the 50s, you can relate her with the birth of rock and roll. No colour is used her just grey scales. Adds to the vintage feel of the promotional flyer. The text isn't very retro or old but is clear and legible. Its easy to understand what the night is on and how much it will cost.
7) Death Promotions
Obviously a night of metal rock and various other genres related with that. Clear connections with hell and death. You can tell this from the skulls in the top left and right corner and the yellow and red colour made out to appear patchy. The text is conventional for such a genre too. Its the sort of leaflet where you will quickly glance at it and understand what it is promoting.
8) New Noise
New noise, this leaflet has bags of information and looks like it has little imagery. In actual fact the text is just covering all the imagery. Not a good leaflet in my opinion at first glance there is too much information to take in. Something i forgot to say about the last leaflet and indeed this one is its targeted at a small auidience. these are not mainstream leaflets they are only trying to appeal to one audience and thats the music these people listen to. It not everyday you here of a 'emo punk night' so if a fan of such music was to come across this flyer they would keep it and give it the full read.
9) Panic
I really like this design but its quite hard to tell what this is promoting. The Smith's lyric 'Panic on the streets of London' made me think if a music event and then on the left hand side of the mans face there is written 'an interpretation of songs about London by 100 artists illustrations & photographers'. So once you have read the flyer you then understand what its about and it makes sense. The illustration works well too. The eye directs you to the most important information on the flyer.
10) Night Museum
Telling from the child representation this is aimed at children who are keen for an adventure. I think of the movie ' Night at the museum' when i look at this which is a children's movie about the animals coming to life at night time. The blue is stereotypically a boys colour and then the boy representation says that this is an even for boys
Takeaway Menus
I went out and collected these takeaway menus from loco fast food restaurants, Because they are all to do with food they are all pretty much actually the same. They are all trying to do the same thing and thats to attract the mass to their restaurant. Thats why I find it very hard to talk about these in depth. They are after all the same.
1) Grill Cafe
Photos of food, number on the front, delivery information. student discount. That always attracts the students. When there is a discount on something, especially food.
2) Piri Piri House
No food representations, not very loud and therefor in the situation not very appropriate for a fast food restaurant menu.
3) Flames
Fast Free delivery, representations of food
4) Lucky China
5) Nemo's Fish Bar
Another restaurant using a movie! Finding Nemo which is kids hollywood movie. Theres no food on the front which is different to the other examples.
6) Oscar
Representation of food, overall conventional leaflet. The logo looks in someway royal as if this food is indeed amazing. The yellow/ gold text connotes gold and success to say this restaurant is a huge success.
7) Mr Chans
Representation of food, overall conventional leaflet
8) Bond Pizzas
Bond pizzas.... judging by the 007 logo they mean James Bond. And by the aston martin.
9) Sicily's
10) Maxi's Pizza
MAXIS pizza, bold block capitals to attract peoples attention, in other words the menu is stating 'we are a big deal! Pizza representation on the front, what you would expect from a pizza menu. Fast free delivery, open 7 days a week. All the information you need to attract the audiences attention.
11) Shanghai
Conclusion for Takeaway Menus
Honeslty, trying to break down a fast food takeaway menu has been very hard and very depressing. Theres not a lot you can say about them as they are all (like I said at the top) made to do the same thing and thats attract people to their restaurant. Design is terrible, then again how can you make a fast food leaflet nice, if it did look really nice it probably wouldn't suit the restaurant. The Shanghai's menu is the nicest out of the lot. I does make the restaurant look nice just from the leaflet. I hate takeaway menus because of design and because my halls are littered in them.
